Rescue Brew
CREATIVE DIRECTION, PARTNERSHIP MANAGEMENT
One of the most fulfilling projects in my career has been the Rescue Brew initiative, which originated from an idea in collaboration with the Humane Society of Charlotte and has now entered its third year. Rescue Brew is a fundraiser that invites cat and dog owners to submit photos of their pets for a chance to win the grand prize of having their furry friend be the face of the Rescue Brew can.
Stats
2021 & 2022
$115,000 raised
Over 2,000 pet entries
50,000 social engagements
2021
With over 1,000 entries, and tens of thousands of votes, we raised $65,000 for the Humane Society of Charlotte.
The label was designed by a local artist that created custom portraits for the winners and for the Rescue Brew label.
2022
Again with over 1,000 entries, and tens of thousands of votes, we raised $42,000 for the Humane Society of Charlotte.
The label was also designed by a local artist that created custom artwork for the winners and for the Rescue Brew label.
