Brand Awareness | HDR Around the Carolinas

DIGITAL ADVERTISING, SOCIAL MEDIA, DESIGN

Hop Drop 'N Roll is the beer that started it all for NoDa Brewing Co. It bolstered the brand to become nationally known when it won the Gold Medal in the 2014 World Beer Cup®.

I developed the "Hop Drop Around the Carolinas" campaign to increase brand awareness in NoDa's new distribution regions across North and South Carolina.

Stats

12 Week Social Media and Out-Of-Home Campaign

50 new on & off premise accounts

1.5 million impressions

300 comment entries

Out-Of-Home Advertising

I designed all assets and worked with vendors and distributors to bring these to life.

Social Media

We ran a social media giveaway competition for 12 weeks, with each week showing Hop Drop in a different part of the Carolinas. With subtle hints and a blurry background, consumers commented with their guesses of where Hop Drop was.