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NoDa Newsletter
COPYWRITING, EMAIL MARKETING, DIGITAL DESIGN
The weekly newsletter for NoDa Brewing Company was in need of a strategic makeover.
I developed a highly effective strategy that averaged a 42% open rate per week. I designed all graphics and managed the audience, segments, and analytics.
Stats
Averages Per Week
42.65% open rate
12,000 subscribers
120% subscriber growth in 3 years
Newsletter Overview
At the beginning of 2022, I changed the layout of content to include more of our brand elements. I also removed a lot of content that our readers weren't engaging with and categorized the most important items. I added more gifs and content from our social media channels and included more engaging content like giveaways, trivia, etc. that pushed subscribers to our social media channels.
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