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Fusion Series Vol I

Fusion Series

PACKAGE DESIGN, BRANDING

Fusion Series was a specialty IPA series that was launched in 2021. The branding concept was to be bold and eye-catching and to create an identity that was unlike anything else in the market.

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I designed all packaging, including the can labels and cartons. I also designed digital ads and taproom posters for on-site promotion.

Fusion Series Vol I

Fusion Series Vol I

Fusion Series Vol I Can

The creative direction was to be visually captivating and futuristic with a retro vibe and to use movies like Tron and Blade Runner as stimuli. At this point, we had not transitioned into carton packaging yet, like with Fusion Vol II & III.

Fusion Series Vol I Can Label

Fusion Series Vol II

Fusion Series Vol II Can
Fusion Series Vol II Can and Carton
Fusion Series Vol II Can Label

Fusion Series Vol III

Fusion Series Vol III Can and Carton
Fusion Series Vol III Can and Carton
Fusion Series Vol III Can Label
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