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Distributor of the Future
CONTENT WRITING, CAMPAIGN MANAGEMENT
The "Distributor of the Future" campaign featured an in-depth downloadable guidebook full of data-backed, market-researched insights that depict the current beverage industry and forecast what it might look like in the future.
I authored all 24 pages, collaborated closely with the design agency to create engaging visual content, and crafted all web and digital assets for the campaign.
The Distributor of the Future Guidebook
A 24-page downloadable guidebook placed in the mid-funnel of a digital campaign.
Infographic
Content created to re-engage contacts in the email nurture.
Campaign Emails
Written content providing information about the DOTF initiative and guidebook.
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